From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Dean Creevey, Etain Kidney and Glenn Mehta
| Year of publication: |
2019
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|---|---|
| Authors: | Creevey, Dean ; Kidney, Etain ; Mehta, Glenn |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 36.2019, 6, p. 679-691
|
| Subject: | consumer behaviour | content marketing | decision-making process | engagement | holiday travel process | hospitality marketing | hotels | online content | pre-trip | Social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Urlaubsverhalten | Holiday behaviour | Hotellerie | Hotel industry | Tourismusmarketing | Tourism marketing | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Content Management | Content management | Virales Marketing | Viral marketing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2019.1624242 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179457