From easy to known : how fluent brand processing fosters self-brand connection
Devon DelVecchio, William J. Jones, Lee Baugh
| Year of publication: |
2024
|
|---|---|
| Authors: | DelVecchio, Devon ; Jones, William J. ; Baugh, Lee A. |
| Subject: | brand evaluation | brand logo | brand name | functional magnetic resonance imaging | processing fluency | self-brand connection | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Marketingmanagement | Marketing management | Persönlichkeitspsychologie | Personality psychology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21951 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014518825