From economies of scale towards economies of customer integration : Value creation in mass customization based electronic commerce

The paper sets a framework for value generation in mass customization based e-business models.The paper discusses why masscustomization is rather an application of electronic commerce than a manufacturing approach.

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Year of publication:	2002-08-01
Authors:	Moeslein, Katrin ; Piller, Frank Thomas
Publisher:	Institut für Wirtschafts- und Rechtswissenschaften <München> / Lehrstuhl für Allgemeine und Industrielle Betriebswirtschaftslehre
Subject:	Kundenorientierung \| Kundenmanagement \| Customer relationship management \| Electronic Commerce

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Extent:	83968 bytes 27 p. application/pdf
Series:	Technische Universität München - Lehrstuhl für Allgemeine und Industrielle Betriebswirtschaftslehre - Publikationen Arbeitsbericht ; 31 (2002)
Type of publication:	Book / Working Paper
Language:	English
Classification:	Strategic management ; Theory of organisation ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005844650