From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication

Todd J. Bacile; Christine Ye; Esther Swilley

Year of publication:	2014
Authors:	Bacile, Todd J. ; Ye, Christine ; Swilley, Esther
Published in:	Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 28.2014, 2, p. 117-133
Subject:	Personal media \| Mobile marketing \| Service logic \| Service-dominant logic \| Unified services theory \| Communication theory \| Co-production \| Co-creation \| Customization \| Marketing communication \| Mobile phone \| Text messages \| SMS \| m-Coupons \| Marketing strategy \| Marketingmanagement \| Marketing management \| Service-Dominant Logic \| Mobilkommunikation \| Mobile communications \| Beziehungsmarketing \| Relationship marketing \| Mobile Marketing \| Mobiltelefon \| Dienstleistungsmarketing \| Services marketing \| Kundenintegration \| Customer integration \| Konsumentenverhalten \| Consumer behaviour \| Marketingtheorie \| Marketing theory \| Kommunikation \| Communication \| Online-Marketing \| Internet marketing

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

Extent:	graph. Darst.
Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010399436

A service of the