From free to fee : monetizing digital content through expected utility-based recommender systems
Dongwon Lee, Kihwan Nam, Ingoo Han, Kanghyun Cho
| Year of publication: |
2022
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| Authors: | Lee, Dongwon ; Nam, Kihwan ; Han, Ingoo ; Cho, Kanghyun |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 59.2022, 6, p. 1-14
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| Subject: | Association rule mining | Digital content monetization | Free-to-fee conversion | Recommendation system | Utility-based business rule analytics | Personalisierung | Personalization | Digitale Güter | Digital goods | Electronic Commerce | E-commerce | Data Mining | Data mining | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2022.103681 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013363433