From free to paid : monetizing a non-advertising-based app
Jingcun Cao, Pradeep Chintagunta, and Shibo Li
| Year of publication: |
2023
|
|---|---|
| Authors: | Cao, Jingcun ; Chintagunta, Pradeep K. ; Li, Shibo |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 4, p. 707-727
|
| Subject: | monetization | mobile apps | field experiment | ad-free business model | mobile commerce | product design | Mobile Business | Mobile business | Mobile Anwendung | Mobile application | Geschäftsmodell | Business model | Produktgestaltung | Product design | Feldforschung | Field research | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221131562 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014322180