From HRM to employment rules and lifestyles: Theory development trough qualitative case study research into the creative industries

In contrast to result-driven publications in which the academic narrative constructs the process of data analysis and the conceptual framework as purposefully designed and inevitably leading to the findings, this article will take a closer look at the concrete development of interpretative schemes and the openness of this process. We will do so by referring to an extensive empirical study of the German theatrical employment system. Following the course of our research project, the article will explicate and discuss (1) the decision for conducting qualitative rather than quantitative research, (2) the identification and definition of 'what is the case' and how this decision was influenced by ongoing data interpretation and changing and new theoretical inputs, and (3) the question of the generalisability of our findings. The main focus of the article, however, will be to explore the relationship between data and theory. We hope to encourage researchers to creatively use the inherent openness of data interpretation, and we argue that the freedom of qualitative research can only be used in a productive way if methodological decisions and data interpretations are driven by theoretical reasoning.