From human to virtual : unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method
Zhucheng Shao
| Year of publication: |
2024
|
|---|---|
| Authors: | Shao, Zhucheng |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 78.2024, Art.-No. 103715, p. 1-14
|
| Subject: | Artificial intelligence | Complexity theory | fsQCA-NCA | Human-like attributes | Virtual influencers | Künstliche Intelligenz | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Virtuelle Realität | Virtual reality | Virtuelle Organisation | Virtual organization | Influencer | Virtuelles Team | Virtual team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103715 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015084900