From hype to hope through science - Social influence marketing needs to adapt a more rigorous approach to strategy and execution if it is to deliver a measurable return on investment.
| Year of publication: |
2012
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|---|---|
| Authors: | Aral, Sinan |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2012, p. 25-27
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