From Internal Marketing to Human Resource Marketing. A Conceptual Framework of the Human Resources Marketing

The paper focuses on shaping a conceptual framework of the human resources marketing, having as starting points the interactions between internal marketing and human management resources at the organisation’s level. The concept of internal customers, belonging to internal marketing and refering to the employees, can be taken in the human resources marketing as focus of the specific processes.

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Year of publication:	2011
Authors:	Olimpia, Neagu
Published in:	Ovidius University Annals, Economic Sciences Series. - Facultatea de Ştiinţe Economice, ISSN 1582-9383. - Vol. XI.2011, 1, p. 1473-1476
Publisher:	Facultatea de Ştiinţe Economice
Subject:	internal marketing \| human resources management \| human resources marketing

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Extent:	application/pdf
Type of publication:	Article
Classification:	M - Business Administration and Business Economics; Marketing; Accounting ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

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