From keyword to keywords : the role of keyword portfolio variety and disparity in product sales
Xia Cao and Zhi Yang and Feng Wang, Chongyu Lu and Yueyan Wu
| Year of publication: |
2022
|
|---|---|
| Authors: | Cao, Xia ; Yang, Zhi ; Wang, Feng ; Lu, Chongyu ; Wu, Yueyan |
| Subject: | Keyword portfolio | Mobile | PC | Search advertising | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Portfolio-Management | Portfolio selection | Werbewirkung | Advertising effects | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-02-2021-0145 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013391040