From “Lemons” to Lemonade: Lessening the Impact of Adverse Selection through Buyer Trust
| Year of publication: |
2013
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|---|---|
| Authors: | Gray, Gordon T. ; Wert‐Gray, Stacia ; Carlon, Donna |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 30.2013, 4, p. 332-340
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