From live streamer to viewer : exploring travel live streamer persuasive linguistic styles and their impacts on travel intentions
Mengfan Li, Mingming Cheng, Vanessa Quintal and Isaac Cheah
| Year of publication: |
2023
|
|---|---|
| Authors: | Li, Mengfan ; Cheng, Mingming ; Quintal, Vanessa ; Cheah, Isaac |
| Subject: | linguistic style | live streamer | persuasion | Tik tok (douyin) | travel intention | Travel live streaming | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Konsumentenverhalten | Consumer behaviour | Linguistik | Linguistics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2023.2294071 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014447636