From "mad men" to "math men" : the rise of expertise in digital measurement and the shaping of online consumer freedom
Thierry Viale, Yves Gendron and Roy Suddaby
| Year of publication: |
2017
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|---|---|
| Authors: | Viale, Thierry ; Gendron, Yves ; Suddaby, Roy |
| Published in: |
Accounting, auditing & accountability journal. - Bingley : Emerald Group Publishing Limited, ISSN 0951-3574, ZDB-ID 1057922-9. - Vol. 30.2017, 2, p. 270-305
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| Subject: | Measurement | Consumer behaviour | Communication consultancy | Digital expertise | Inter-jurisdictional experimentation | Neoliberal governmentality | Konsumentenverhalten | Messung | Online-Handel | Online retailing | Digitalisierung | Digitization | Experiment | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing | Social Web | Social web | Wirtschaftsliberalismus | Economic liberalism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AAAJ-12-2014-1887 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011623984