From managing customers to joint venturing with customers : co-creating service value in the digital age
Christine Falkenreck and Ralf Wagner
| Year of publication: |
2022
|
|---|---|
| Authors: | Falkenreck, Christine ; Wagner, Ralf |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 3, p. 643-656
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| Subject: | Business-to-business marketing | Buyer-seller relationships | Communication technologies | Customer satisfaction | Customer service management | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | B-to-B-Marketing | Kundenservice | Customer service | Kundenintegration | Customer integration | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2020-0100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165201