From marketing mix to a new strategic tool of communication : the mix of communication
Mircea Aurel Ni̧t̆a
| Year of publication: |
2012
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|---|---|
| Authors: | Ni̧t̆a, Mircea Aurel |
| Published in: |
Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011. - [Bucharest] : Ed. Economică, ISBN 978-973-709-612-8. - 2012, p. 213-230
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| Subject: | Marketingmanagement | Marketing management | Visualisierung | Visualization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009705182