From marketing to the market : a call for paradigm shift
Alladi Venkatesh and Lisa Peñaloza
| Year of publication: |
2006
|
|---|---|
| Authors: | Venkatesh, Alladi ; Peñaloza, Lisa |
| Published in: |
Does marketing need reform? : fresh perspectives on the future. - Armonk, N.Y. [u.a.] : Sharpe, ISBN 0-7656-1698-X. - 2006, p. 134-150
|
| Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003430134