From maximizing shareholder value to delighting the customer
Stephen Denning
| Year of publication: |
2012
|
|---|---|
| Authors: | Denning, Stephen |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 40.2012, 3, p. 12-16
|
| Subject: | Shareholder Value | Shareholder value | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009565875