From mentally doing to actually doing : a meta-analysis of induced positive consumption simulations
Gizem Ceylan, Kristin Diehl, and Wendy Wood
| Year of publication: |
2024
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|---|---|
| Authors: | Ceylan, Gizem ; Diehl, Kristin ; Wood, Wendy |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 88.2024, 2, p. 21-39
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| Subject: | mental simulation | future | behavior | purchase | advertisement | meta-analysis | Meta-Analyse | Meta-analysis | Simulation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429231181071 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582891