From Niches to Riches: Anatomy of the Long Tail - The Internet marketplace allows companies to produce and sell a far wider range of products than ever before. This profoundly changes both consumer behavior and business strategy.
| Year of publication: |
2006
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|---|---|
| Authors: | Brynjolfsson, Erik ; Hu, Yu ; Smith, Michael D. |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 47.2006, 4, p. 67-71
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