From overt provider to invisible presence : discursive shifts in advertising portrayals of the father in Good Housekeeping, 1950 - 2010
David Marshall; Teresa Davis; Margaret K. Hogg; Tanja Schneider; Alan Petersen
| Year of publication: |
2014
|
|---|---|
| Authors: | Marshall, David ; Davis, Teresa ; Hogg, Margaret K. ; Schneider, Tanja ; Petersen, Alan R. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 15/16, p. 1654-1679
|
| Subject: | fatherhood | hegemonic masculinity | family consumtion | advertising | discourse analysis | historical shifts | Werbung | Advertising | Diskurstheorie | Discourse theory | Werbewirkung | Advertising effects |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010466423