From place marketing to place branding – and back: a need for re-evaluation
| Year of publication: |
2009
|
|---|---|
| Authors: | Kalandides, Ares ; Kavaratzis, Mihalis |
| Published in: |
Journal of Place Management and Development. - Emerald Group Publishing Limited, ISSN 1753-8343, ZDB-ID 2421628-8. - Vol. 2.2009, 1
|
| Publisher: |
Emerald Group Publishing Limited |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | non-article |
| Language: | English |
| Other identifiers: | 10.1108/jpmd.2009.35502aaa.001 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014899227