From positive and negative cognition perspectives to explore e-shoppers' real purchase behavior : an application of tricomponent attitude model
Wen-Hai Chih; Dah-Kwei Liou; Li-Chun Hsu
| Year of publication: |
2015
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|---|---|
| Authors: | Chih, Wen-Hai ; Liou, Dah-Kwei ; Hsu, Li-Chun |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 13.2015, 3, p. 495-526
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| Subject: | Relationship quality | Internet bookstore | Tricomponent attitude model | Commitment-trust theory | Behavioral intention | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Verhaltensökonomik | Behavioral economics | Verbrauchereinstellung | Consumer attitudes | Internet | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011373595