From Preliminary Ideas to Corroborated Product Definitions: Managing the Front End of New Product Development
| Year of publication: |
2012
|
|---|---|
| Authors: | Florén, Henrik ; Frishammar, Johan |
| Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 54.2012, 4, p. 20-44
|