From product to customer - If banks want to realise the full potential of their shiny new CRM packages, they will need to change the focus of their sales strategy
| Year of publication: |
2002
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|---|---|
| Authors: | Higginson, John ; Weil, Mark |
| Published in: |
The banker : global financial intelligence. - London : Financial Times Business, ISSN 0005-5395, ZDB-ID 211902x. - Vol. 29.2002, p. 14-16
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