From purchase to regret : deterring counterfeit consumption through moral emotions and multicultural identity
Linda Hui Shi, Annie Peng Cui, and Stacey Fitzsimmons
| Year of publication: |
2025
|
|---|---|
| Authors: | Shi, Linda Hui ; Cui, Annie Peng ; Fitzsimmons, Stacey |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 42.2025, 1, p. 149-174
|
| Subject: | Counterfeits | Identity conflict | Multicultural identities | Post-purchase regret | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Emotion | Interkulturelle Beziehungen | Cross-cultural relations | Unternehmenskultur | Corporate culture | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-02-2024-0055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202419