From purchasing exposure to fostering engagement : brand-consumer experiences in the emerging computational advertising landscape
Theo Araujo, Jonathan R. Copulsky, Jameson L. Hayes, Su Jung Kim and Jaideep Srivastava
| Year of publication: |
2020
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|---|---|
| Authors: | Araujo, Theo ; Copulsky, Jonathan R. ; Hayes, Jameson L. ; Kim, Su Jung ; Srivastava, Jaideep |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 49.2020, 4, p. 428-445
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| Subject: | Computational advertising | Werbung | Advertising | Werbeplanung | Advertising planning | Verbraucher | Consumers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2020.1795756 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012313117