From recipient to contributor: Examining customer roles and experienced outcomes
| Year of publication: |
2000
|
|---|---|
| Authors: | Lengnick-Hall, Cynthia A. ; Claycomb, Vincentia ; Inks, Lawrence W. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 34.2000, 3-4, p. 359-383
|