From reductionism to holism : how social marketing captures the bigger picture through collaborative system indicators
Patricia McHugh and Christine Domegan
| Year of publication: |
2013
|
|---|---|
| Authors: | McHugh, Patricia ; Domegan, Christine |
| Published in: |
Contemporary issues in social marketing. - Newcastle upon Tyne : Cambridge Scholars Publ., ISBN 1-4438-5024-1. - 2013, p. 78-94
|
| Subject: | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011431910