From retail innovation and image to loyalty : moderating effects of product type
Beatriz Moliner-Velázquez, Maria Fuentes-Blasco, David Servera-Francés, Irene Gil-Saura
| Year of publication: |
March 2019
|
|---|---|
| Authors: | Moliner Velázquez, Beatriz ; Fuentes Blasco, Maria ; Servera Francés, David ; Gil Saura, Irene |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 13.2019, 1, p. 199-224
|
| Subject: | Image | Innovation | Value Satisfaction | Loyalty Retailing | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-018-0378-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011965894