From service failure to brand loyalty : evidence of service recovery paradox
Weng Marc Lim, Victor Saha, Manish Das
| Year of publication: |
2025
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|---|---|
| Authors: | Lim, Weng Marc ; Saha, Victor ; Das, Manish |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 32.2025, 4, p. 257-281
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| Subject: | Brand attachment | Brand engagement | Brand loyalty | Distributive justice | Interactional justice | Procedural justice | Service failure | Service recovery | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Dienstleistungsqualität | Service quality | Markentreue | Kundenzufriedenheit | Customer satisfaction | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Verteilungsgerechtigkeit |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-025-00380-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015486089