From silos to synergies : a systematic review of luxury in marketing research
Year of publication: |
2022
|
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Authors: | Sharma, Amalesh ; Soni, Mauli ; Borah, Sourav Bikash ; Haque, Tanjum |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 893-907
|
Subject: | Consumption drivers | Counterfeit luxury | Luxury | Luxury branding | Marketing strategy | Systematic review | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Marketingmanagement | Marketing management | Marktforschung | Market research | Bibliometrie | Bibliometrics | Markenführung | Brand management |
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