From silos to synergies : a systematic review of luxury in marketing research
Amalesh Sharma, Mauli Soni, Sourav Bikash Borah, Tanjum Haque
| Year of publication: |
2022
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|---|---|
| Authors: | Sharma, Amalesh ; Soni, Mauli ; Borah, Sourav Bikash ; Haque, Tanjum |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 893-907
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| Subject: | Consumption drivers | Counterfeit luxury | Luxury | Luxury branding | Marketing strategy | Systematic review | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Markenführung | Brand management | Produktpiraterie | Product counterfeiting | Marktforschung | Market research | Bibliometrie | Bibliometrics | Markenimage | Brand image | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.09.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194294