From tech to touch : self-concept and testimonials in AR try-on versus website
Aihoor Aleem, Sandra Maria Correia Loureiro and Jéssica Martinho
| Year of publication: |
2024
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|---|---|
| Authors: | Aleem, Aihoor ; Loureiro, Sandra Maria Correia ; Martinho, Jéssica |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 3, p. 446-462
|
| Subject: | Appearance | Confidence in fit | Interactive augmented reality | Purchase intention | Self-concept | Testimonials | Konsumentenverhalten | Consumer behaviour | Website | Vertrauen | Confidence | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-07-2023-0222 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062420