From the land of Gama : event attachment scale (EAS) development exploring fans' attachment and their intentions to spectate at traditional gaming events
Junaid Rehman, Muhammad Kashif and Thangaraja Arumugam
| Year of publication: |
2023
|
|---|---|
| Authors: | Rehman, Junaid ; Kashif, Muhammad ; Arumugam, Thangaraja |
| Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2962, ZDB-ID 2543185-7. - Vol. 14.2023, 3, p. 363-379
|
| Subject: | Cultural attachment | Emotional attachment | Game attachment | Ground attachment | Kushti | Mixed-methods | Player attachment | Traditional gaming | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Beziehungsmarketing | Relationship marketing | Emotion | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEFM-10-2022-0079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320152