From the periphery to the core : embedding social marketing in the strategic DNA of all social programmes
Jeff French
| Year of publication: |
2013
|
|---|---|
| Authors: | French, Jeff |
| Published in: |
Contemporary issues in social marketing. - Newcastle upon Tyne : Cambridge Scholars Publ., ISBN 1-4438-5024-1. - 2013, p. 6-20
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| Subject: | Sozialpolitik | Social policy | Social Marketing | Social marketing | Ablauf | Process | Öffentliche Meinung | Public opinion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011431898