From "trade loaders" to "online channel partner programs" : how trade promotion changed its face from 1990 to 2010
Cristina Ziliani
| Year of publication: |
2013
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|---|---|
| Authors: | Ziliani, Cristina |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 24649156. - Vol. 26.2012, 2, p. 77-96
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: |
Persistent link: https://www.econbiz.de/10010118090