From transactions to journeys and beyond : the evolution of B2B buying process modeling
Michelle D. Steward, James A. Narus, Michelle L. Roehm, Wendy Ritz
| Year of publication: |
2019
|
|---|---|
| Authors: | Steward, Michelle D. ; Narus, James A. ; Roehm, Michelle L. ; Ritz, Wendy |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 83.2019, p. 288-300
|
| Subject: | Business-to-business decision-makingBuying process | Buyer behavior | Digital technology | Customer journey | Customer experience | "History doesn't repeat itself, but it often rhymes." Anonymous (1970) | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Prozessmanagement | Business process management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.05.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146631