From utilities to mental models: A critical survey on decision rules and cognition in consumer choice.
| Year of publication: |
2001-09-17
|
|---|---|
| Authors: | Devetag, Maria Giovanna |
| Institutions: | EconWPA |
| Keywords: | mental model decision rules conumer choice |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Type of Document - Word/pdf; prepared on none; to print on none; pages: 78; figures: included 78 pages |
| Classification: | C9 - Design of Experiments |
| Source: |
Persistent link: https://www.econbiz.de/10005408235