From Value Pricing to Pricing Value

Cover -- Contents -- Testimonials -- Introduction -- Part I: Mastering the Art of Pricing Value -- Chapter 1: What Is Value? -- Chapter 2: The Power of Leverage -- Chapter 3: C#1 Control Your Fear -- Chapter 4: C#2 Comprehend Value -- Chapter 5: C#3 Create Value -- Chapter 6: C#4 Capture Value -- Chapter 7: C#5 Communicate Value -- Chapter 8: C#6 Convince -- Chapter 9: Psychology and Science of Value -- Part II: Implementing Pricing Value -- Chapter 10: Preparing for the Move to Pricing Value -- Chapter 11: How to Decide on Your Firm's Solutions and Prices -- Chapter 12: How to Re-value All Your Existing Clients -- Chapter 13: How to Increase Revenue Quality in Your Firm -- Chapter 14: Creating Good Pricing Habits and Mindsets -- About the Author -- Index -- Adpage -- Backcover.