From virtual travelers to real friends : relationship-building insights from an online travel community
Werner Kunz; Sukanya Seshadri
| Year of publication: |
2015
|
|---|---|
| Authors: | Kunz, Werner ; Seshadri, Sukanya |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 9, p. 1822-1828
|
| Subject: | Online travel community | Tourism | Social networks | Social media | Couch surfing | Social Web | Social web | Tourismus | Soziales Netzwerk | Social network | Reisevermittler | Travel agency | Urlaubsverhalten | Holiday behaviour | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011384126