From web analytics to digital marketing optimization : increasing the commercial value of digital analytics
Dave Chaffey and Mark Patron
| Year of publication: |
2012
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|---|---|
| Authors: | Chaffey, Dave ; Patron, Mark |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 14.2012/13, 1, p. 30-45
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| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Website | Digitalisierung | Digitization | Webanalyse | Web analytics | Digitale Medien | Digital media | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009614664