From websites to social media : exploring the adoption of internet marketing in emerging industrial markets
Abdel Monim Shaltoni
| Year of publication: |
2017
|
|---|---|
| Authors: | Shaltoni, Abdel Monim |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 7, p. 1009-1019
|
| Subject: | Social media | B2B | Internet marketing | Compatibility | Relative advantage | Electronic marketplaces | Emerging industrial market | Organizational innovativeness | Competitor and customer pressure | Social Web | Social web | Online-Marketing | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Internet | Website | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-06-2016-0122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011773584