Front and back-stage strategies in service delivery in the hospitality industry: A conceptual framework
| Year of publication: |
1995
|
|---|---|
| Authors: | Yavas, Ugur ; Yasin, Mahmoud M. ; Wafa, Marwan |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 13.1995, 11, p. 22-26
|