Front-of-package product labels: influences of varying nutritional food labels on parental decisions

Purpose – This research aims to examine the effects of varying front-of-package (FOP) nutrition information type on parents' food product choices for children. Design/methodology/approach – A 3(FOP nutrition information: nutrient specific system vs food group information system vs summary indicator system) × 3(Perceived healthiness of the product: high vs moderate vs low) mixed-design experiment and content analysis were conducted to test the hypotheses. Findings – Findings suggest that summary indicator systems were effective in positively impacting parents' choices for healthier food options, however not as effective as food group information systems – which includes specific nutrient content claims complementing less familiar health nutrient symbols. Originality/value – Implications for marketers, consumer welfare advocates and product brand managers are provided.