Frontiers: machines vs. humans : the impact of artificial intelligence chatbot disclosure on customer purchases
Alternative title: | Machines vs. humans |
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Year of publication: |
2019
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Authors: | Luo, Xueming ; Tong, Siliang ; Fang, Zheng ; Qu, Zhe |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 6, p. 937-947
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Subject: | artificial intelligence | chatbot | conversational commerce | net technology | disclosure | Künstliche Intelligenz | Artificial intelligence | Unternehmenspublizität | Corporate disclosure | Technischer Fortschritt | Technological change |
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