Frontiers: polarized America : from political polarization to preference polarization
Verena Schoenmueller, Oded Netzer, Florian Stahl
| Year of publication: |
2023
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|---|---|
| Authors: | Schoenmueller, Verena ; Netzer, Oded ; Stahl, Florian |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 1, p. 48-60
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| Subject: | branding | data mining | political marketing | political polarization | social media | Social Web | Social web | Politische Einstellung | Political attitudes | Data Mining | Data mining | Politische Partei | Political party | Wahlverhalten | Voting behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.1408 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014317005