Frontline employees as corporate social responsibility (CSR) ambassadors : a quasi-field experiment
Laura Marie Edinger-Schons, Lars Lengler-Graiff, Sabrina Scheidler, Jan Wieseke
| Year of publication: |
2019
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|---|---|
| Authors: | Edinger-Schons, Laura Marie ; Lengler-Graiff, Lars ; Scheidler, Sabrina ; Wieseke, Jan |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 157.2019, 2, p. 359-373
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| Subject: | Corporate social responsibility (CSR) | CSR communication | In-store communication | Point-of-sale communication | Boundary-spanning agents | Frontline employees | CSR ambassadors | CSR-related training of employees | Managers’ personal support | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-018-3790-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012030721