Frugal and reverse innovation for harnessing the business potential of emerging markets : the case of a Danish MNC
Nivedita Agarwal, Alexander Brem, Sanjeet Dwivedi
| Year of publication: |
2020
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|---|---|
| Authors: | Agarwal, Nivedita ; Brem, Alexander ; Dwivedi, Sanjeet |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 24.2020, 1, p. 2050009-1-2050009-15
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| Subject: | Frugal innovation | reverse innovation | Developed Markets Firms (DMFs) | Emerging Markets (EMs) | Schwellenländer | Emerging economies | Multinationales Unternehmen | Transnational corporation | Innovationsmanagement | Innovation management | Angepasste Technologie | Appropriate technology | Produktentwicklung | New product development | Innovation | Dänemark | Denmark |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919620500097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012183208