Frustrated fatshionistas : an institutional theory perspective on consumer quests for greater choice in mainstream markets
Year of publication: |
2013
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Authors: | Scaraboto, Daiane ; Fischer, Eileen |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 6, p. 1234-1257
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Subject: | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Körpergewicht | Body weight | Social Web | Social web | Institutionenökonomik | Institutional economics |
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