Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets
| Year of publication: |
2013
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|---|---|
| Authors: | Scaraboto, Daiane ; Fischer, Eileen |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 39.2013, 6, p. 1234-1257
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